Marbella Golf Club shares the information of a study about golfers’ preferences. The survey has been done to identify the preferences of golfers who visit the Costa del Sol, to develop a variety of services and activities tailored to their customers’ needs. The decision to share the information is part of a new management strategy, more open and interactive, which this golf course in Marbella is developing since last year.
Although the survey has been done by means of a short questionnaire, the width of the sample, in which golfers from over 15 countries have participated, has led to some interesting conclusions about the aspects that golfers appreciate most.
Marbella Golf Clients Profile
• People from more than 15 countries have participated in the Survey.
Preferences to Golf in Spain
• The preferred days to receive special offers during the week are Monday and Friday.
Products & Prices
• The interest in golf+accommodation is widely distributed, although the group which is not interested is a bit bigger with a 56% of the total.
• People don’t want to play alone… The 2 Green fee + buggy offer continues being the star.
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