Marbella Golf Club shares the information of a study about golfers’ preferences. The survey has been done to identify the preferences of golfers who visit the Costa del Sol, to develop a variety of services and activities tailored to their customers’ needs. The decision to share the information is part of a new management strategy, more open and interactive, which this golf course in Marbella is developing since last year.
Although the survey has been done by means of a short questionnaire, the width of the sample, in which golfers from over 15 countries have participated, has led to some interesting conclusions about the aspects that golfers appreciate most.
• People from more than 15 countries have participated in the Survey.

• The preferred days to receive special offers during the week are Monday and Friday.


• The interest in golf+accommodation is widely distributed, although the group which is not interested is a bit bigger with a 56% of the total.


• People don’t want to play alone… The 2 Green fee + buggy offer continues being the star.

